MYRTLE BEACH, S.C. September 15, 2016 – After major renovations and an expansion, Hilton (NYSE: HLT) completed the 30-acre DoubleTree Resort by Hilton Myrtle Beach Oceanfront the 12-month, multimillion dollar transformation in Myrtle Beach, South Carolina. Formerly known as the Springmaid Beach Resort, the seaside hotel now boasts a 20,000 square-foot main building, ocean view restaurant and lounge, “grab & go” snack area and outdoor entertainment terrace.
“From the area’s 100+ golf courses to Springmaid Pier’s world-class fishing and surfing, there are many reasons Myrtle Beach visitors have always felt welcomed, relaxed and rejuvenated,” said Dianna Vaughan, senior vice president and global head, DoubleTree by Hilton. “Beginning with a warm Chocolate Chip Cookie welcome upon arrival, guests at DoubleTree Resort by Hilton Myrtle Beach Oceanfront will be treated to the kind and caring service our brand is known for throughout their stay.”
“Delivering a fantastic sense of arrival, the main building perfectly embodies the new look and feel of the resort,” said Michael Frits, general manager, DoubleTree Resort by Hilton Myrtle Beach Oceanfront. “Our guests are now immediately greeted by the expanse of shoreline and Atlantic blue waters through floor-to-ceiling windows as well as a sophisticated beach design and vibe created by vaulted ceilings, dramatic lighting, sleek furniture, and coastal colors and fabrics.”