Margaritaville Lake Resort, Lake Conroe-Houston, Will Open in 2020

HOUSTON, Tex. — Global hospitality company Benchmark will operate the first Margaritaville Resort in Texas.

The one-time La Torretta Lake Resort & Spa is in the midst of a major redevelopment that will transform the property into the Jimmy Buffett-themed Margaritaville Lake Resort, Lake Conroe-Houston.

The new resort will be anchored by a 20-story, 335-suite luxury hotel, which will include 72,000 square feet of indoor/outdoor meeting and convention space. Guests will also be able to stay in one of the 32 waterfront villas developers plan to build along the lake.

Scheduled to open the summer of 2020, the Margaritaville Lake Resort, Lake Conroe-Houston will feature bars and restaurants with signature Margaritaville dining concepts – the LandShark Bar & Grill with boat slips on Lake Conroe, the 5 o’Clock Somewhere Swim Up Pool Bar, the Lone Palm Pool Bar & Restaurant, the License to Chill Bar & Grill, Joe Merchant Grab n’ Go, and a Margaritaville Retail Shop.

The resort is about 55 miles north of downtown Houston and will be part of Benchmark’s signature brand, Benchmark Resorts & Hotels.

Benchmark has been expanding its presence across Texas in recent years, including the Doug Pitcock ’49 Texas A&M Hotel and Conference Center and the newly opened Delta Hotels by Marriott Dallas Allen & Watters Creek Convention Center.

The Margaritaville project is being developed as a joint venture between Atlanta-based Songy Highroads and The Wampold Cos. of Baton Rouge, La.

Jimmy Buffett, the singer/songwriter behind the Margaritaville brand, was born on Christmas day in 1946 in Pascagoula, Miss.,  and spent part of his childhood in Mobile, Ala. Buffett began his musical career in Nashville during the late 1960s and recorded his first album, Down to Earth, in 1970.

It wasn’t until 1977’s Changes in Latitudes, Changes in Attitudes that the breakthrough hit song “Margaritaville” propelled Buffett to worldwide fame.

During the 1980s, Buffett made more money from his tours than album sales. He released a series of albums during the next 20 years and branched out into writing and merchandising.

In 1985, Buffett opened a “Margaritaville” retail store in Key West, and in 1987, he opened the Margaritaville Cafe.