MEMPHIS, Tenn. — The Memphis convention and meetings facility has been renamed the Renasant Convention Center. The City of Memphis and Renasant Bank said the naming rights partnership runs for 10 years, with the bank having the option to extend the naming rights via an additional two, five-year term options.
Currently undergoing a top-to-bottom $200-million renovation, the Renasant Convention Center is expected to be fully reopened in the fall of 2020.
The naming rights agreement provides guaranteed revenue for the city-owned building. After the renovations are complete, Renasant’s logo will feature prominently on the new glass and paneled façade.
The city would also like to sell naming rights for the Liberty Bowl Memorial Stadium and the planned Youth Sports Complex at the Fairgrounds.
When complete, the convention center’s renovation will feature a grand new entrance, a column-free 118,000-square-foot main exhibit hall, and a 28,000-square-foot ballroom to host smaller events.
Visit MemphisConvention.com for more information.