PLANO, Tex. – Aimbridge Hospitality’s leadership is taking actions during the coronavirus crisis to support hotel owners and their properties, reduce costs, and maintain the well-being of associates and guests.
“As we leverage our scale to add value for our owners during these unprecedented times, Aimbridge Hospitality is maintaining property support and activating resources,” said Dave Johnson, CEO of Aimbridge Hospitality. “We’re preparing for the long-term and reducing costs immediately starting with the corporate office and providing relief at the property level.”
According to Johnson, both he and Mike Deitemeyer will remain active as AHLA board members, and as an additional resource, have appointed Erica Hageman as the company’s new chief government affairs officer, “to advocate for our owners as government policies continue to evolve.”
“We are resilient, and are confident the business will return. As a leading hospitality manager, we are well positioned to be here when it does, to serve our owners as the best in class operators,” Johnson adds.
Actions Aimbridge Hospitality is taking currently include:
- Launching a series of cost containment initiatives including wage reductions at the corporate level and providing relief to the hotel properties;
- Partnering with major brands and vendors to suspend, postpone, and eliminate costs addressing owners’ needs;
- Representing hotel owners through constant communications with AHLA and corresponding government agencies;
- Driving revenue among the specialized groups traveling to address the current situations such as first responders, traveling nurses, government employees and others. Aimbridge Hospitality has a task force of sales, operations, and legal leaders to address current business opportunities.
- Implementing Aimbridge Aid, a nonprofit entity to provide financial aid for internal associates impacted during this time of crisis. Hospitality employees can help their fellow associates through a one-time donation or ongoing voluntary donations via payroll deduction.