Features

Boutique hotels for memorable meetings

From thoughtfully designed meeting spaces and personalized service to locally inspired cuisine and curated experiences, boutique properties encourage networking, collaboration, customization, and engagement—proving that sometimes the most impactful meetings come in smaller packages.

Incentive travel trends: How planners adapt to tighter budgets

While incentive trips remain a significant investment for corporations—an average spend of $6,000 per person in North America, according to the 2025 Incentive Travel Index—planners face shrinking budgets, changing market conditions, and ever-increasing expectations. Yet, companies and attendees alike expect planners to deliver a certain standard of excellence, despite these factors. Here’s a look at current trends shaping incentive programs.

Hot Things to do in the South

Today’s attendees expect more from a meeting destination than comfortable hotels and well-equipped convention centers. They want opportunities to experience the places they’re visiting— whether that’s paddling a scenic river, touring a world-class museum, sampling regional cuisine, or exploring one-of-a-kind attractions not found anywhere else.

Talking Points: The Pulse of Incentive Travel

SITE president and CEO Annette Gregg shares the latest trends on incentive travel, from destination choices and multigenerational preferences to budgets and program design.

Why smaller markets are winning big

Not every standout meeting destination announces itself with a skyscraper-packed skyline or a sprawling convention footprint. Some of the most rewarding event experiences unfold far from the country’s largest metro hubs—in smaller markets where substance delivers big ROI and memorable moments.

How AI can help personalize events

Ironically, AI may be the gateway toward making events more human. Its potential and the success of future events depend on planners’ willingness to embrace tools that perform faster than humans.

Heavy Hitters and High Rollers

Stadiums, speedways, casinos, and action venues that are delivering high-energy environments designed for unforgettable meetings and events

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