Features

Why smaller markets are winning big

Not every standout meeting destination announces itself with a skyscraper-packed skyline or a sprawling convention footprint. Some of the most rewarding event experiences unfold far from the country’s largest metro hubs—in smaller markets where substance delivers big ROI and memorable moments.

Opal Collection: Make Waves with Your Meeting

Experience event perfection at Opal Sands, Opal Sol, and Sandpearl Resort. Where sugar-white sands meet turquoise horizons, these Gulf Coast gems transform ordinary meetings into unforgettable experiences.

How AI can help personalize events

Ironically, AI may be the gateway toward making events more human. Its potential and the success of future events depend on planners’ willingness to embrace tools that perform faster than humans.

Heavy Hitters and High Rollers

Stadiums, speedways, casinos, and action venues that are delivering high-energy environments designed for unforgettable meetings and events

Southern Spirits: Wineries, breweries, and distilleries that add local flair to events

Wineries, breweries, and distilleries maintain their authenticity in large part because many are family-owned. While the drinks are good, it’s not just the alcohol that appeals to event planners seeking venues for group functions and activities, ranging from teambuilding to networking to awards recognition. They offer fresh experiences for groups.

The New Southern Table

Destinations are embracing this evolution in distinct ways, bringing their own culinary identities to the table. From global influences in major meeting hubs to deeply rooted traditions and rising food scenes, planners have more opportunities than ever to infuse their events with a true sense of taste and place.

Transformed Spaces: Character-rich settings for meetings and venues

Across the South, a growing number of hotels and event venues are rewriting their stories—former train depots where passengers once hurried toward distant destinations, stately banks that safeguarded fortunes, post offices that connected communities, and government buildings that shaped civic life.

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