Features

Oceanfront Events at Ponte Vedra Inn & Club

Located on the sands of the Atlantic Ocean, Ponte Vedra Inn & Club offers 20 function spaces with ocean and golf course views to accommodate groups up to 350 guests.

What’s new in event marketing and promotion strategies

As artificial intelligence (AI) and automation stand poised to unlock the potential of face-to-face gatherings, the attendee count is no longer the ultimate benchmark of event success. Just as in consumer products, meeting and event trends are being driven by strategic marketing and promotional campaigns. Whether it’s an association seeking to energize its member base or a brand trying to capture consumer and/or employee loyalty, savvy organizations are rolling out strategic campaigns aimed at long-term success.

Creating Meaningful Moments: How to elevate attendee experience and engagement

Auer and three other event professionals recently shared their insights on what’s working now in attendee experience and engagement. Their strategies reveal a common thread: The most successful approaches balance visual appeal with genuine value, create opportunities for organic connection, and treat the event as part of a longer engagement journey rather than a single experience over one or several days.

How CVBs and planners are navigating market trends together

As planners look beyond the hotel ballroom and trade show floor, their partnership with CVBs can be a win for both: matching attendees’ desire for unique experiences while also showcasing the destination. In addition, a positive experience can lead to repeat convention or conference bookings and to leisure bookings by attendees seeking to enjoy personal travel with family or friends.

Teeing Up Success: Why planners keep choosing golf

In today’s meeting landscape, planners are constantly chasing fresh trends and unexpected experiences. Yet some classics continue to hold their ground, and few activities prove their staying power quite like golf. Even as many corporate meetings and conferences seek out the latest innovative agenda add-ons, the fairway remains attendees’ trusted favorite. Whether attendees are seasoned players ready for endless rounds or a mixed-interest group seeking fun, approachable ways to engage with the game, golf offers a versatile, universally appealing option to effortlessly elevate any agenda.

Family Ties: Where family fun is always on the agenda

Choosing a family-friendly location extends beyond boardrooms and beds; planners also seek destinations offering fun attractions and activities for all ages, a diverse selection of shops and restaurants, and a walkable or easily accessible hub. Here, we explore some of the South’s top spots for mixing meetings with family fun.

Meetings in Bloom: The Allure of Outdoor Venues

From manicured lawns shaded by centuries-old oaks to vibrant botanical gardens bursting with color, these open-air spaces bring a whole new energy to gatherings, resulting in more relaxed and more memorable events uniquely rooted in the region’s captivating charm.

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