CSM CVB Trends Survey Questions – January 2021

CSM CVB Trends Survey Questions – January 2021

Thank you for electing to complete the CVB portion of our 2021 CVB & Planner Relationship Industry Trends Report. Please answer the following questions to the best of your ability.

How did your 2020 budget perform compared to its pre-COVID level? (check one)
How much of a budget shortfall do you anticipate for 2021 compared to its pre-COVID level? (check one)
What cost cutting measures have you had to implement in the past year? (check all that apply)
When do you anticipate live events will resume in significant numbers? (check one)
How has your marketing strategy changed in response to COVID-19? (check all that apply)
How has your messaging changed in response to COVID? (check all that apply)
Do you offer complimentary familiarization (FAM) or site tours to meeting planners? (check one)
Do you offer virtual FAM or site tours? (check one)


Is this a new offering in response to the pandemic?
Did you produce the virtual FAM or site tour yourself?
How do you currently promote your destination (or main meetings city) to meeting planners and groups? (check all that apply)
What method do you find most successful? (check one)
What social media platforms do you use to communicate with meeting planners and group organizations? (check all that apply)
Which do you find most successful? (check one)
What percentage of your clients provide repeat business? (check one)
What are the main reasons that clients book with you repeatedly? (check all that apply)
Do you use apps to measure the ROI of events held at your facilities/venues? (check one)
What is your preferred method to receive meeting/event RFPs? (check one)
Are you currently offering any incentives for qualifying groups to meet within your destination? (check one)
Does your facility undertake any of the following green (environmental) initiatives? (check all that apply)
Has the relationship between CVBs and planners changed in the wake of the pandemic?
What is the most overused word or phrase of 2020? (check one)

Thank you for taking the time to give us your input. The collective results in the final report will benefit us all. If you would like to be entered into the draw for the $250 Amazon gift card, please enter your contact details below (optional).

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