Florida’s Pink Place, The Don CeSar, completes lengthy multimillion-dollar renovation

The Don CeSar, Florida’s Pink Palace, has unveiled a lengthy, multimillion-dollar renovation.
The Don CeSar, Florida’s Pink Palace, has unveiled a lengthy, multimillion-dollar renovation.

ST. PETE BEACH, Fla. – Florida’s iconic Pink Palace, The Don CeSar, has officially unveiled its highly anticipated, multimillion-dollar renovation, dramatically enhancing and expanding the historic, award-winning resort.

Managed by Davidson Resorts, The Don CeSar’s top-to-bottom renovation embraces its 93-year history as a beloved Gulf Coast icon while seamlessly fusing modern amenities, sleek design and world-class experiences.

“We’re excited to usher in ‘The Don of a new era’ while maintaining our resilient legacy as a global hospitality leader,” said hotel general manager Thomas Fraher. “Through the decades,

The Don has been a luxurious respite from life’s many challenges. We’re thrilled to revive and honor this prestigious landmark, and also offer a stunning gathering place for visitors to reconnect at a time when rejuvenation is most important.”

The transformative redesign of the Pink Palace began in 2018, when Florida-based design studio Edge of Architecture brought a fresh look to meeting spaces, guest corridors, The Don’s palatial exteriors, and the 71-room, all-suite Beach House Suites by The Don CeSar. In 2019, The Don partnered with Boston-based Parker-Torres Design to transform The Don Boutiques retail experience, The Lobby Bar, Uncle Andy’s Market, and Maritana, the property’s fine dining restaurant helmed by executive chef Emily Ferrari.

The final phase, unveiled this month, showcases the transformative redesign of the beachfront resort’s 277 rooms and suites and introduces a new pool bar with a rooftop deck, a new full-service restaurant, and a complete restoration of the palm tree-lined front drive.

The newly appointed guest rooms incorporate a beach-inspired aesthetic using elements such as wicker, whitewashed headboards, and tones reflective of the hotel facade’s signature pink.

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