ATLANTA, Ga. – Hyatt hotels worldwide launched more than 160 collaborations to support communities and small businesses recovering from the COVID-19 pandemic.
Following the success of the 2020 ‘Hyatt Loves Local’ community-driven initiative, which provides complimentary resources and exposure to select local businesses that have struggled during the pandemic, the program has evolved to include collaborating with more minority-owned and female-owned businesses. In turn, Hyatt Loves Local connects those in need directly with Hyatt guests and locals through local offerings, including wellbeing, arts and entertainment, “voluntourism,” traveling with pets, and culinary experiences.
The latest Hyatt Loves Local trends and collaborations in the South include:
- Thompson Nashville has teamed up with IV therapy business Invigorate Health to offer guests a wellbeing-focused package, with all proceeds for in-room, on-demand IV immune boosts going directly back to local business.
- Hyatt House Dallas/Richardson is collaborating with female/Black-owned Lucy Lu Doggy Treats to offer complimentary space in the lobby for guests and locals to buy products.
- Hyatt House Virginia Beach/Oceanfront has collaborated with female-owned Sitters by the Sea to offer World of Hyatt members discounted pet services such as pet sitting and dog walking.
- Grand Hyatt Atlanta in Buckhead has launched a gallery space for local artists to showcase and sell their art. The hotel’s first artist will be oil portrait and illustration artist Dwayne Mitchell.
Aligned with Hyatt’s Change Starts Here commitment to accelerate Hyatt’s diversity, equity, and inclusion efforts, nearly half of the 100 participating hotels are teaming up with more than 65 minority-owned and female-owned businesses, two groups that have been disproportionately affected by the pandemic.
“Based on how enthusiastically guests and colleagues embraced Hyatt Loves Local since launch last year, we are excited to expand the program with more than 100 new community collaborations that truly support the people, businesses, and organizations that are the foundation of the local communities in which Hyatt hotels operate,” said Amy Weinberg, senior vice president, loyalty, brand marketing and insights.