December Small Market of the Month: Longview, Texas

Nestled in the beautiful piney woods with many options for hotels, restaurants, and shopping, Longview is the perfect hub for meeting in East Texas. You’ll find opportunities to explore the great outdoors, fly high over the city in a hot air balloon ride, enjoy award-winning barbecue, take in the view plus dinner and a drink at a nearby winery, or just take a stroll on one of our beautiful trails.


Longview is located along the Interstate 20 corridor, approximately 60 miles west of Shreveport, Louisiana, and 120 miles east of Dallas. We’re a hub of the East Texas region, which means we have everything you need but none of the traffic jams of a massive city.


East Texas Regional Airport, 9 miles
Shreveport Regional Airport, 57 miles
Dallas Fort Worth International Airport, 147 miles


We can accommodate groups of 0 – 2,000. Our venues include:

Maude Cobb Convention and Activity Complex: 40,000 square foot of meeting space in main facility. Complex also includes 5,000 seat outdoor rodeo arena and 24,600 square foot Exhibit Hall.

Longview North Holiday Inn Conference Center: 121 guest rooms and 10,000 square foot of divisible meeting and banquet space.

Longview Hilton Garden Inn and Conference Center: 122 guest rooms and 7,300 square foot of meeting space.

The Landing Center at Joshua Farms10,000 square-foot full service event venue sitting atop 100 acres and is surrounded by mature native trees.

Thomas Falls Event Center: 2,700 square foot outdoor large covered pavilion overlooking a 7-acre lake with multiple outdoor activities including zip-lining, hiking, and team-building.

Arabella Manor Events Center: Grand East Texas Wedding Venue & Event Center. A Grand Venue for Gracious Occasions.

The Summit Club: 9,000 square foot event center with space for up to 700 guests.

The Reserve: Event center with indoor and outdoor space for up to 300 guests.

Miss Mary’s Place: 25-acre outdoor event center with rustic cedar barn and outdoor gardens.

LeTourneau University Belcher Center: In addition to the 2,000 seat Belcher Performance Center, the university offers multiple spaces available for special events.

In addition, several hotel properties offer small meeting spaces and conference rooms.


Longview has more than 30 hotels with a total of 1,600+ rooms.


Great Texas Balloon Race: Every summer, the skies over Longview fill with 80-plus sport and special shape balloons as part of this three-day world-class balloon completion. The festival includes major concerts, food, exhibits and the crowd favorite “balloon glow.”

Rockers, Riders, and Ribs: Bikers descend on Downtown Longview each October for the “biggest party in East Texas. Motorcycles tour the East Texas countryside, barbecue teams compete in a rib cook-off, and marquee musicians headline the music stage.

LeTourneau University S.E. Belcher Performing Arts Center: The state of the art center offers a year-round professional entertainment with concerts, theater, lectures, symphony and ballet.

Enoch’s Stomp Vineyard and Winery: Escape the daily grind with an escape to the picturesque vineyard offering beautiful views and delicious food and wine.

Longview Museum of Fine Arts: An artistic excursion in Downtown Longview showcasing hundreds of pieces of modern and regional art as well as special exhibitions. Offers year-round art classes, concerts, and special events.

Gregg County Historical Museum: Explore the history of East Texas including an impressive Caddo Native American exhibit, the tale of the Dalton Gang Bank Robbery, and the development of East Texas.

Longview World of Wonders: Designed to let young children engage in educational fun, the hands-on discovery center lets kids explore, create, and imagine.

Caddo Lake: There are 25 lakes within 75 miles of Longview, but Caddo Lake is unique as the only natural lake in Texas. Take a canoe ride or escorted boat tour as you enjoy the other-worldly beauty of the lake covered by in cypress trees.


Longview is home to huge number of restaurants, there are simply too many delicious restaurants to list here. From award-winning barbecue to Tex-Mex to Cajun to Thai, you’ll love the flavors of the local favorites. But, we encourage you to check out our website at for a full listing.


Downtown Longview at night. Photo credit: Bryan Boyd.
Downtown Longview. Photo credit: Bryan Boyd.

Longview was founded in 1870 when O.H. Methvin sold 100 acres for $1 to the Southern Pacific Railroad to persuade them to build their line in the direction of the land he owned.

Longview was named for the view from the top of a hill near Downtown. The story goes that O.H. Methvin stood on the hill and said, “What a long view!” These days, people can say the same thing when they ride high above the pine trees in one of the hot air balloons.

Longview is located on the edge of the East Texas oil field. In 1942, construction began on the Big Inch pipeline, which together with its smaller twin Little Inch at the time was the longest petroleum pipeline ever built in the world. The pipeline provided 260 million barrels of crude oil to the East Coast from 1943 to 1945, thus playing an integral part in fueling the United States war effort in World War II.

The World’s Largest Front-End Loader is built in Longview. The earth-moving equipment is absolutely huge; it weighs 560,000 pounds and has tires that are 14 feet tall.

Longview is officially the Balloon Race Capital of Texas, thanks to the success of the Great Texas Balloon Race held each year in July.

Great Texas Balloon Race. Credit: Jim King
Great Texas Balloon Race. Credit: Jim King


Shawn Hara, Media and Tourism Manager
Longview Convention and Visitors Bureau
(903) 753-3281

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