TAMPA, Fla. – Threshold 360, a leading platform for virtual tour creation and delivery in the hospitality and tourism industries, has launched the Threshold Map, a powerful free product designed to facilitate destination discovery for both meeting planners and consumers.
Featuring 100,000 locations across North America, and over half a million virtual tours, the map is suitable for exploring hotels, restaurants, attractions, retail stores, parks, and many other locations.
It can be found at map.threshold360.com.
“The Threshold Map provides an exciting new way for meeting planners and potential visitors to walk through and understand a destination,” said Daniel Kraus, CEO of Threshold 360. “Now more than ever, an authentic view of each location is critical, and Threshold’s virtual tours are a proven way to help visitors heighten their understanding, and appreciate the details of each location and neighborhood.”
Destination marketing organizations such as Visit St. Pete/Clearwater have made extensive use of Threshold’s platform in their marketing and have found the addition of virtual tours provides a new dimension of experience and engagement for partner hotels, restaurants, and attractions.
“Hundreds of our partners use Threshold virtual tours to deliver online experiences of their locations,” said Leroy Bridges, vice president, digital and communications at Visit St. Pete/Clearwater. “We are excited to have our partner content included into this map, which provides an engaging new way for meeting planners and consumers to discover our beaches and city.”
In addition to its general availability, elements of the map are also individually licensable by market and destination.