CONCORD, N.C. – The Cabarrus County Convention & Visitors Bureau and its board of directors recently introduced and celebrated the area’s new destination brand, Explore Cabarrus.
“As the destination continues to expand, the transition from Visit Cabarrus to Explore Cabarrus builds on our organization’s efforts to share all the engaging stories across Cabarrus County and encourage visitors and residents alike to take part in everything this area has to offer,” says Donna Carpenter, Cabarrus County CVB president/CEO. “We look forward to sharing even more elements of the Explore Cabarrus brand in the months ahead.”
By highlighting the “us” portion of the county name and incorporating the tagline, “There’s More to Us”, the new branding focuses on the variety of experiences to discover in Concord, Harrisburg, Kannapolis, Midland, and Mt. Pleasant and is guided by the Explore Cabarrus brand promise which reads, “For those seeking a destination that they can explore at their own pace, Cabarrus County—widely known for motorsports—embodies America’s hometown spirit through five distinctive communities in one destination that are effortless to access and appeal to a diverse range of interests. From a rich history and heritage to a leading-edge culture, Cabarrus County provides an immersive getaway that enriches, delights, and inspires a desire to return.”
Held at the Visitor Center in Concord, the event featured a snapshot of the new creative direction with a short video also available to view on the Explore Cabarrus YouTube page.
