ST. AUGUSTINE, Fla. – Hammock Beach Golf Resort & Spa has welcomed Verdell Ekberg as director of sales and marketing.
With more than 30 years of specific focus on the upscale lifestyle segment combined with robust independent resort experience, Ekberg is positioned to build upon the already-established management, anticipatory service, guest relations, and revenue growth at Hammock Beach Golf Resort & Spa.
“Verdell is an accomplished sales and marketing leader who has established success through expert brand awareness in the travel market,” says managing director Carlton Grant. “We are honored to have him join our team and look forward to seeing him bring the Hammock Beach brand to the next level.”
Beginning his career at Interstate Hotels & Resorts, Ekberg has led teams of sales and marketing organizations at independent and branded hotels across the country. In his most recent role, Ekberg was the director of sales and marketing at South Seas Resort on Captiva Island, overseeing overall sales, marketing, catering, and revenue optimization for the 330-acre, 424-room resort in southwest Florida.
“I am honored to join this team and be a part of the next chapter of Hammock Beach Golf Resort & Spa,” says Ekberg. “I look forward to continuing market expansion and success for this resort.”
