LITTLE ROCK, Ark.—The Little Rock Convention & Visitors Bureau (LRCVB) has launched a new tourism marketing campaign highlighting the character and appeal of Arkansas’ capital city.
The campaign, titled “Love You Some Little Rock,” was unveiled March 18 at Statehouse Convention Center, where tourism partners, hospitality leaders, and community stakeholders gathered for a preview of its strategy and creative direction, including a debut video and upcoming promotional efforts.
According to LRCVB, the campaign focuses on the connections visitors form with the city through its restaurants, outdoor spaces along the Arkansas River, historical attractions, and arts and music scene. It aims to share local stories and community pride to attract travelers.
The campaign rollout will include digital advertising, video storytelling, social media, public relations, and visitor materials designed to promote Little Rock as a destination for leisure travel, meetings, and events.
“This campaign celebrates the pride people feel for Little Rock and the moments that make it memorable,” says Gina Gemberling, president and CEO of LRCVB. “It’s grounded in research, shaped by real adventures, and designed to connect visitors with the city in a meaningful way. They see not just what to do here, but what it feels like to be here.”
Adds Little Rock Mayor Frank Scott Jr., “‘Love You Some Little Rock’ highlights the quality of life our residents enjoy and positions the city as a premier destination where culture, creativity, and opportunity come together. As we continue to grow, efforts like this reinforce Little Rock as a place people want to visit, invest in, live, and be part of.”
The “Love You Some Little Rock” initiative will expand throughout 2026 with additional creative elements and storytelling phases showcasing the city’s appeal.
