OKLAHOMA CITY—Leadership from factor 110 | Destination Oklahoma received several honors and appointments during the 2026 annual conference of the Association of Destination Management Executives International (ADMEI), held recently in Costa Rica.
Ashley Armstrong, president of factor 110 | Destination Oklahoma, was elected president of the international organization, which represents destination management companies worldwide.
During the conference, Armstrong also received the Joanne O’Connor President’s Award from outgoing ADMEI president Daniella Bikoulis. The award recognizes individuals who have made significant contributions to the organization and the destination management profession.
“Receiving the President’s Award was incredibly meaningful,” says Armstrong. “ADMEI has been such an important part of my professional journey, and I’m honored to serve this community in a greater capacity while continuing to elevate the role destination management companies play in shaping extraordinary experiences.”
The company also received the People’s Choice Award for producing the Kirkpatrick Medal celebration, an Oklahoma event honoring civic leadership and service. The award was determined through a public vote recognizing the event’s creativity, production quality, and overall impact.
“Our team pours heart, strategy, and storytelling into every event we design,” says Brian Ferrell, founder and CEO of factor 110 | Destination Oklahoma. “To see that work resonate with our industry colleagues and community is incredibly rewarding.” Ferrell also serves on ConventionSouth’s editorial advisory board.
In addition, Ferrell was appointed chair-elect of ADMEI’s certification and accreditation board, which oversees professional credentials, including the Destination Management Certified Professional and Accredited Destination Management Company designations.
“Professional development and credentialing are critical to the long-term strength of our industry,” Ferrell says. “I’m honored to serve alongside such respected colleagues as we continue to elevate certification, accreditation, and education opportunities for destination management professionals worldwide.”
The recognitions highlight the company’s growing role within the global meetings and events sector. According to the company, factor 110 | Destination Oklahoma is the first and only accredited destination management company based in Oklahoma.
