Grace and grit: The SMERF segment proves where there’s a will, there’s a way
May 11, 2023
Most market segments continue to rebound and climb back to pre-pandemic levels, but there’s one segment that never really slowed down: SMERF.
Tag Archives: Gulf Shores & Orange Beach Tourism
It’s all relative: Family-friendly destinations attract attendees and lead to longer stays
February 21, 2023
Gulf Shores & Orange Beach Tourism in Alabama also launched a Work From Here campaign, strategically marketing the area for workations, as well as meet-and-play trips.
Hotels, resorts, and event venues around the South prepare for the ‘new normal’
June 2, 2020
In mid-May, TempleLive, an event venue in Fort Smith, Ark., garnered national attention with its plans to host a live music event three days before a state-issued restriction against larger gatherings was to be lifted.
Serving SMERFs: Balancing marketing needs and destination options
May 2, 2020
It would be an understatement to say SMERF events come in a wide variety of types and sizes.
