April 16, 2025
The meetings may be small in scope, but make no mistake: The SMERF market is robust. According to the Hospitality Group Performance Index, the SMERF market accounted for 16.5 percent of meetings and events in Q1 2024.
May 11, 2023
Most market segments continue to rebound and climb back to pre-pandemic levels, but there’s one segment that never really slowed down: SMERF.
May 6, 2022
The mighty SMERF market is propping up the meetings and events industry at a time when business and corporate groups have been slow to return.
May 10, 2021
In tough economic times, destinations have come to rely on the Social, Military, Education, Religious and Fraternal (SMERF) market to keep business stable.
May 2, 2020
It would be an understatement to say SMERF events come in a wide variety of types and sizes.
