August 2, 2025
Florida Governor Ron DeSantis recommended Bryan Griffin as the next VISIT FLORIDA President and CEO. Currently, Griffin serves as the communications director in the State of Florida’s Executive Office of the Governor. In his new role, Griffin will oversee VISIT FLORIDA’s mission to market the state to Visitors nationally and internationally.
December 26, 2024
Dana Young, president and CEO of Visit Florida, has announced her retirement after six years of service leading the state’s official tourism marketing organization. The longest-serving agency head in the DeSantis Administration, Young will remain in her role until a new president and CEO is appointed and onboarded.
September 12, 2023
The Daytona Beach Area Convention & Visitors Bureau (CVB) was honored by VISIT FLORIDA with a Flagler Award at the recent 2023 Florida Governor’s Conference on Tourism in Orlando.
July 12, 2023
Amy Boek has been promoted to vice president at the Amelia Island Convention & Visitors Bureau. Boek will continue with her responsibilities as chief marketing officer as well for the foreseeable future.
