Grace and grit: The SMERF segment proves where there’s a will, there’s a way
May 11, 2023
Most market segments continue to rebound and climb back to pre-pandemic levels, but there’s one segment that never really slowed down: SMERF.
Tag Archives: VisitLEX
Staying power: SMERF groups fuel recovery as destinations work to meet their needs
May 6, 2022
The mighty SMERF market is propping up the meetings and events industry at a time when business and corporate groups have been slow to return.
Gathan Borden announced as new VisitLEX Vice President of Marketing
July 20, 2015
Lexington, Kentucky — VisitLEX announced that Gathan Borden has been named vice president of marketing for the organization. His new position is effective on July 20.
In his new role, Borden will be responsible for the overall brand management of VisitLEX and comprehensive advertising and marketing plans …
