FRISCO, Texas – Work is underway on Universal Kids Resort, the company’s first-ever theme park designed specifically for families with young children.
Located in Frisco, Texas, will include a theme park featuring immersive themed lands that celebrate Universal’s brand. According to a news release, it will feature family-friendly attractions, interactive shows, unique merchandise, food and beverage venues, and character meet and greets. The resort area will also include a 300-room hotel.
“Universal Kids Resort will inspire the unbridled creativity of kids through imagination, discovery, and most importantly—play,” says Molly Murphy, president of Universal Creative. “We’re designing the resort so kids and families can feel the thrill of being physically immersed in their most beloved stories and characters.”
“Set in a green landscape with a distinctive look, feel, and scale specifically for younger kids, the park will deliver the quality the Universal brand is known for worldwide,” the news release states.
Progress on the new concept is underway following a groundbreaking in November. According to the company, Universal Kids Resort will drive immediate economic impact for the region, creating thousands of jobs including more than 2,500 new construction jobs.
As reported by local television station, NBC-DFW, city officials believe the resort will generate $200 million in annual spending, while Axios reports while Universal officials would not confirm the construction cost of the resource, Frisco officials believe the company will invest at least $550 million.
