Southeast Tourism Society releases new ‘We Are STS’ brand awareness campaign

ROSWELL, Ga. – To further connect with members and partners and establish new relationships within the region, Southeast Tourism Society (STS) has launched its latest brand awareness campaign, “We Are STS.”
The campaign, slated to roll out on April 15, aims to shed light on STS’s strategic priorities to promote innovation, ensure growth in engagement, and be a leader in destination education and sustainability. According to a news release, through multimedia initiatives across various platforms, “We Are STS” seeks to amplify the organization’s voice, reach new audiences, and deepen its connections with existing ones.
“Through this strategic initiative, our primary goal is to relaunch our brand to highlight the changes we’ve implemented for the future while celebrating the successes of our members and highlighting the importance of tourism in the Southeast,” says Monica Smith, STS president, and CEO.
The campaign features a video series showcasing real-life stories of individuals whose lives and careers have been positively impacted by STS’s offerings. These stories will serve as testimonials of the effectiveness and value of the brand, while also humanizing its image and fostering emotional connections with the audience.
In addition to the video series, “We Are STS” will feature interactive social media challenges, blog posts, and exclusive behind-the-scenes content, inviting consumers to actively engage with the brand and become ambassadors of its message.
For more information about the campaign and to stay updated on its latest developments, follow Southeast Tourism Society on Facebook, Instagram, Twitter, and LinkedIn, or visit SoutheastTourism.org.