AMLA president/CEO Tami Reist recognized as a ‘woman of impact’

Tami Reist, president/CEO of Alabama Mountain Lakes Tourist Association, has been named as a recipient of the Yellowhammer Woman of Impact Award.
Tami Reist, president/CEO of Alabama Mountain Lakes Tourist Association, has been named as a recipient of the Yellowhammer Woman of Impact Award.

Tami Reist, president and CEO of Alabama Mountain Lakes Tourist Association (AMLA), has been awarded the Yellowhammer Women of Impact Award. She is one of 20 women from across the state of Alabama chosen for the award.

The fourth annual Yellowhammer Women of Impact Awards recognize the personal and professional accomplishments of Alabama women for their contributions across business, government, and nonprofit sectors.

As president and CEO of AMLA, Reist is responsible for planning, implementing, directing, and evaluating all promotional programs as well as overall development of the tourism and travel industry within the 16 northernmost counties of Alabama. The region currently generates more than $2.6 billion in travel expenditures on an annual basis. Her responsibilities also include strengthening and expanding the membership base of AMLA, a not-for-profit organization that is supported by 500-plus members. Under her leadership, AMLA received the 2015 Chairman of the Board Award from the Southeast Tourism Society, and in 2016, Reist was presented the Alabama Tourism Partnership Award of Excellence.

Reist is a board member for several tourism and travel-related and civic organizations including: Alabama Bicentennial Commission, Alabama Travel Council, Alabama Council of Association Executives, Alabama Association of Destination Marketing Organizations, and numerous other local and state travel-related groups. She is also an instructor at the Southeast Tourism Society’s Marketing College and is a past contributing presenter to the tourism and travel field of study at Mississippi State University.

Among her recognitions are the 2018 Athena International Leadership Award presented by Decatur-Morgan County Chamber of Commerce, Alabama Travel Council Partnership Award, the Southeast Tourism Society Dorothy Hardman Spirit Award, and This is Alabama and Birmingham magazine’s 2018 “Women Who Shape the State” honoree.

Before leading AMLA, Reist served as the president and CEO of the Decatur-Morgan County Convention and Visitors Bureau.

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