CHATTANOOGA, Tenn. – Hyatt Hotels recently celebrated the groundbreaking of Caption by Hyatt Chattanooga in Tennessee.
Set to open in early 2026, the hotel will be developed by 3H Group Inc. under a franchise agreement with Hyatt. According to a media release, the property in Chattanooga will combine “the design and comfort of an upscale, lifestyle hotel with the self-activation capabilities of a select service property.” Following the debut of its first property in Memphis, Tenn., in 2022, the Caption by Hyatt brand is set to grow in several more key markets this year, both in the United States and internationally.
“We are thrilled to collaborate with 3H Group on Caption by Hyatt Chattanooga and look forward to bringing this exciting concept to the vibrant downtown area—the first Hyatt hotel in Chattanooga,” says Jim Tierney, senior vice president of development. “The Caption by Hyatt brand presents a compelling proposition for both developers and guests, offering a distinct hotel product that combines the lifestyle elements that guests crave with the operational efficiency of a select service property. The Chattanooga hotel is the ideal location for the brand, set in a dense residential area with high foot traffic where the property can create a welcoming meeting place for the community.”
Caption by Hyatt Chattanooga will be downtown in the Southside area known for its stylish restaurants, cocktail bars, and the seasonal Chattanooga Market. The 123-room hotel will feature the brand’s all-day food-and-beverage concept, Talk Shop, serving as a welcome area as well as a rooftop bar and meeting space.
Hyatt officials say the Caption by Hyatt brand is committed to hiring diverse talent, vendors, artisans, and suppliers.
“Our decision to continue our collaboration with Hyatt stems from their unwavering commitment to understanding the needs of both owners and guests,” says Hiren Desai, president and CEO of 3H Group, Inc. “Caption by Hyatt is an innovative brand, and that approach, coupled with its flexible design and focus on guest experience, makes it an attractive addition to our portfolio. We’re excited to bring the vibrant energy of the first Caption by Hyatt hotel to our hometown of Chattanooga and look forward to enriching the local hospitality landscape.”
In addition to Caption by Hyatt Chattanooga, 3H Group Inc. has several executed franchise agreements with Hyatt, including the first Hyatt Studios hotel in Mobile, Ala., which broke ground last year and is expected to open in early 2025.
The Caption by Hyatt brand is part of the company’s collection of luxury and lifestyle brands and accompanies the brand’s portfolio of select-service brands, alongside Hyatt House, Hyatt Place, and Hyatt Studios.
