GULF SHORES, Ala. – In today’s wired world, social media packs more punch than a torrent of Mike Tyson right hooks. But unlike the brutish impact of Iron Mike’s fists, social media’s strength is all about its power to influence.
For event planners and marketers, social media is the ideal vehicle to drive campaigns, allowing them to fully engage with clients. Planners that employ the right strategic content can influence consumers to make decisions that work in their favor.
Indeed, Facebook has 1.56 billion daily active users, so it’s no surprise that event planners say it is the most effective social platform for promoting their projects and building their brand.
A great example of social media’s power to reach consumers is a recent campaign by ConventionSouth magazine. The results were beyond expectations.
In September, ConventionSouth, a national multimedia resource for event planners in the South, asked readers and Facebook fans to vote for the cities they felt were the best places for music and arranging meetings or events.
The Facebook ballot provided a list of 17 thriving destinations from across the South, not commonly known for their music scene. The top eight vote-getters are receiving recognition as “The South’s Top 8 Hidden Tracks of the Southern Music Scene.”
“The number one winner “Hidden Tracks of the Southern Soundtrack” was Statesville, N.C., in a shocking landslide victory,” said Ashleigh Osborne, associate publisher ConventionSouth Services.
“Their direct image within the gallery contest received 223 shares, 109 comments and 269 reactions. Eventually we had to stop counting all the comments and likes as they were well into the thousands…
“The overall post containing the gallery of images with each nominated destination had an organic reach of 11,347,576 post clicks and 1,194 reactions/comments/shares.”
The winners were:
- 1. Statesville, N.C.
- 2. Wytheville, Va.
- 3. Florence/Lauderdale County and Muscle Shoals, Ala.
- 4. Macon, Ga.
- 5. Natchitoches, La.
- 6. Hickory, N.C.
- 7. Athens, Ga.
- 8. Morgantown, W. Va.
Each city was highlighted in a special segment of the Music & Meetings feature within the November 2019 issue of ConventionSouth and can be found online at conventionsouth.com/making_headlines/the-souths-top-8-hidden-tracks-of-the-southern-music-scene/ and on our Facebook page at facebook.com/ConventionSouth.
Readers and fans were asked to vote on destinations where groups can best experience unique music while holding a meeting or event, according to ConventionSouth editor Marcia Bradford.
“Meeting planners and event organizers from across the country look for unique destinations in the South to hold their meetings and events, and ConventionSouth’s 2019 list of “The South’s Top 8 Hidden Tracks of the Southern Music Scene” provides these planners with interesting insights on some of the South’s most alluring smaller cities for musical fun,” said Bradford.
“Cities with a rich musical heritage and vibrant music scene bring an added layer of excitement to a meeting or event. This allows meeting planners to create unique themes during their events, infuse upbeat rhythms to their events, and increase attendance and attendee engagement. By adding the element of music to an event, meeting planners create a more memorable experience for attendees and therefore, increase the success of the gathering.”