CHICAGO, Ill. – Hyatt Hotels has announced Together by Hyatt’s new Event Experience Guides designed to provide meeting planners with a wide variety of resources and information.
Planners will now have an interactive online platform with resources such as menus, sustainability practices, well-being experience options, event spaces, and guest room type details.
“The Event Experience Guide is an evolution of our meeting and event philosophy ‘Together by Hyatt,’ which truly reimagined the meeting experience for our group customers. It invites planners to easily explore our suite of tools and inspiration on their own terms,” says Jack Horne, global head of sales and revenue, at Hyatt. “We reached a milestone in our recovery with group rooms revenue fully recovered to 2019 levels in the fourth quarter with rates 15 percent above 2019, a testament to our customers prioritizing in-person interaction and connection. Looking ahead, as of year-end, group room revenue for the full year of 2023 was pacing 21 percent ahead of last year for Americas full-service management with record lead volumes in January, higher than any month last year.”
The new Event Experience Guides offer customized property-specific planning resources including:
- Real-time information available 24/7, streamlining the communication between property teams and meeting planners by having all resources in one place.
- The user interface showcases tools such as venue photography, capacity charts, detailed floor plans of event spaces, and exclusive preferred vendor options.
- Curated food and beverage menus unique to each location, including local and responsible sourcing, plant-forward choices, seasonal flavors, and balanced portions.
- “Sustainability fact sheets” customized by hotel, highlighting how they are addressing climate change, water conservation, waste, and circularity as well as responsible sourcing.
- Access to well-being specialists through videos available for meetings and events.
Event Experience Guides were available at select U.S. properties as of March 31, including Grand Hyatt, Hyatt Regency, Andaz, Park Hyatt, Thompson Hotels, and Hyatt Centric branded properties. By July 2023, they are expected to roll out to JdV by Hyatt, Destination by Hyatt, Alila, and The Unbound Collection by Hyatt branded properties in the U.S.
