The International Association of Exhibitions and Events (IAEE) has appointed Marsha Flanagan as its new president and CEO.
With a strong focus on leading strategies and developing collaborations, Flanagan will lead IAEE while supporting the association’s priorities of advocacy; sustainability; and diversity, equity, and inclusion (DEI) initiatives. She officially begins her new role on December 1.
“Under Marsha’s leadership, IAEE will continue to serve as the leading trade association for the global exhibitions and events industry,” says Dennis Smith, 2023 chairperson of the IAEE board of directors. “Her vision and strategic approach will ensure that IAEE remains a trusted partner for our members by engaging in industry collaborations, and delivering valuable resources, advocacy, and learning opportunities to drive success in the exhibitions and events ecosystem.”
Before joining the association, Flanagan served in key leadership roles at prominent organizations in the industry. Her appointment follows an extensive search process.
“IAEE plays a vital role in advancing the global exhibitions and events industry, and I am honored to take on the position of president and CEO,” says Flanagan. “I am excited to work closely with the IAEE board of directors, staff, our members, and other stakeholders to drive community engagement and growth for the organization.”
Flanagan previously served as the senior vice president of events and learning experiences at IAEE, where she was responsible for all events and learning initiatives.
Before joining IAEE, Flanagan was the director of content strategy and development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings.
She also spent six years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing, and business development. Flanagan began her career with Meeting Professionals International and spent 12 years in various roles including executive vice president of professional development.
Flanagan received her bachelor’s degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in meeting, tourism, and recreation management. She obtained her certification in exhibition management in 2021.
A fifth-generation Texan, Flanagan loves sports, the outdoors, and spending time with family. She will succeed Cathy Breden, who was named interim president and CEO earlier this fall.
