Kristina Johnson
LEO Events
Director of Meeting Services
Manassas, Va.
kjohnson@leoevents.com
Types of meetings and events: Corporate, B2B, incentive trips, event technology
Average number of attendees: 250-2,000
Describe your current position.
As director overseeing the meeting services and event technology departments, I lead strategic planning and execution across both areas. This position enables me to take a hands-on approach with larger programs, serving as the primary planner to ensure comprehensive and successful outcomes. Additionally, I support my team by reviewing their programs, developing and refining SOPs, and providing general assistance as needed. This dual responsibility allows me to drive excellence in high-profile projects while fostering a collaborative environment that supports my teams’ development and operational efficiency.
How did you get started in the meetings and events industry, and how did your experience lead to your current position?
I began my career in the catering industry, which provided a solid foundation in service excellence and event coordination. This experience was further enhanced by a transition into hotel management, through which I gained valuable insights into hospitality operations. Upon relocating to Memphis, Tenn., I ventured into the event agency sector, which broadened my expertise in event planning and execution.
My diverse background in catering and hotel management affords me a unique perspective on the meetings industry, which has significantly contributed to my professional growth and success at LEO Events.
What skills do you think are essential for planning successful meetings and events?
Meeting and event planning requires diverse skills, but I passionately believe teamwork and communication remain the cornerstones of success. While it is important to execute tasks and check off items on a to-do list, the real skill lies in one’s ability to collaborate seamlessly with vendors, clients, and team members. Ensuring every detail of a meeting is meticulously handled demands more than just task management; it requires fostering a cohesive team environment in which open communication is prioritized.
What is your philosophy or approach to challenges and unexpected issues?
Focus on doing your best and approach challenges methodically, one step at a time. Rather than solely concentrating on the end result, prioritize the immediate task at hand. By carefully considering each step and making informed decisions at every stage, you will navigate challenges more effectively and create a solid foundation for achieving the overall goal.
How do you keep up with industry trends, changes, and cutting-edge developments?
I am committed to continuous learning and professional growth, which I achieve by regularly engaging with leading industry publications, attending prominent trade shows and conferences, and actively participating in local industry networks and communities. This dedication to staying current allows me to adapt to emerging trends and anticipate and implement forward-thinking solutions to elevate the overall experience for clients and attendees.
What do you enjoy most about your job?
I find great joy in collaborating with team members and supporting their growth by introducing more efficient processes and techniques. Witnessing their success, driven by improved strategies and tools, is incredibly rewarding. There is no greater satisfaction than playing an active role in helping others reach their potential and achieve their goals. Being directly involved in fostering an environment where individuals can thrive and contribute meaningfully is one of the most gratifying aspects of my job.
How would you describe your most significant professional success?
My greatest professional success has been transitioning from an operations-focused role to one centered on leadership. This shift has allowed me to leverage my knowledge and experience to empower those around me to succeed, which I consider the most meaningful measure of growth and success. By offering clarity in complex situations and guiding others toward achieving impactful outcomes, I not only support their development but also continue to enhance my own professional growth as a leader.
Please share an anecdote about how you handled a meeting or event that did not go as planned.
One particularly memorable incident occurred during a cooking event we were hosting. Just as preparations were in full swing, the fire alarm went off, setting off a chain of events we had not anticipated. The entire building had to be evacuated immediately, and, to make matters worse, the fire doors automatically dropped into place and could not be reopened for some time.
With the fire doors locked down and the event space temporarily inaccessible, we found ourselves in a challenging situation. Our priority was the safety and comfort of our guests, so we quickly shifted into crisis-management mode. While we worked with building security to identify the issue, we had to keep our VIPs engaged outside the venue. We made the best of the situation, turning it into an impromptu meet-and-greet.
Eventually, we identified the cause of the alarm and were ensured it would not happen again. We adjusted the event schedule on the fly, scrapping the original plan in favor of a more flexible format. It was a prime example of how some circumstances are beyond our control and how crucial it is to adapt.
What is the best professional advice you ever received?
The best professional advice I ever received was to realize no event or meeting will ever go exactly to plan. No matter how meticulously you organize a meeting or event, something unforeseen is bound to happen. Your ability to stay calm and adapt is more crucial than sticking to your plan.
This advice has shown me that although preparation is key, flexibility and quick, on-the-fly problem-solving skills are equally important. Embracing this mindset has helped me navigate countless situations where plans did not go as expected, ensuring successful outcomes even under challenging circumstances.
What advice would you offer others in the industry?
My advice is to stay curious and adaptable. The industry is constantly evolving, with new technologies, trends, and attendee expectations emerging regularly. Actively seek opportunities to expand your knowledge by attending industry events, participating in workshops, and engaging with thought leaders. Additionally, embrace feedback—from colleagues and clients—as a valuable tool for growth. The ability to learn from each event and refine your approach will enhance your ability and position you as a leader in delivering innovative and impactful meeting experiences.
