LEVL UP Fest looks to lift up spirits during the holiday season

LEVL UP Fest will stream live from the Ryman Auditorium in Nashville on Wednesday, December 16, featuring performances from more than 25 artists and entertainers who have stepped up to honor all those who help them ‘go live.’
LEVL UP Fest will stream live from the Ryman Auditorium in Nashville on Wednesday, December 16, featuring performances from more than 25 artists and entertainers who have stepped up to honor all those who help them ‘go live.’

NASHVILLE, Tenn. – Live Events Lift Up Festival, also known as LEVL UP Fest, will stream live from the Ryman Auditorium in Nashville on Wednesday, December 16 at 8:30 p.m. (EST).

The event will feature performances from more than 25 artists and entertainers who have stepped up to honor all those who help them ‘go live.’ Throughout the event, viewers will hear stories from artists and crew about what it means to be part of a “road family” and get a glimpse behind the scenes of what it takes to produce live entertainment and events.

Live events support more than 12 million jobs. According to the Department of Labor, this year more than three-quarters of the workers in live events have lost 100 percent of their income.

“With large-scale gatherings not expected to return until mid- to late 2021, workers across this industry face a very uncertain future,” said Shannon Cook, co-founder of LEVL UP Fest.

That uncertainty and the very nature of the events industry are what led the team behind LEVL UP Fest to create this benefit, according to event co-founder Eileen Valois.

“In times of crisis, the entertainment and events industry have always stepped up with a call to action and so many incredible events, like Live Aid and Farm Aid, to the more recent Global Citizen events. Behind the scenes of every one of those benefits are the millions of people in our workforce,” Valois said. “The average concert requires nearly 500 people to make it possible, from concessions and security to tour bus drivers, technical crew and everyone in between. This is our crisis and now we need to take care of our own.”

The festival’s team says their top priority is to support the people behind live events. They also feel the lessons learned in 2020 create a need for coming back stronger, more resilient, and more diverse than they were before. To achieve this, they have named three beneficiaries for funds raised by the festival.

MusiCares and The Roadie Clinic are two of those organizations. Their focus is on critical assistance in times of need and mental health and wellness support. The Country Music Association Foundation (CMAF) is the third beneficiary, with funds to be used for the CMA EDU program, supporting LEVL UP’s goal of strengthening and diversifying the industry through outreach, education and job placement.

Donations can be made at any time now through December at www.liveeventsliftup.org.

LEVL UP Fest will be a free virtual event featured on the NoCap Shows platform. Combining video and audio streaming with a text-based ticketing system, NoCap streams concerts from music clubs and theaters and utilizes the venue’s full production capabilities to create a high-fidelity performance experience for fans on their mobile phones and devices.

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