(KIRKLAND, Wash.)—Noble House Hotels & Resorts, the family-owned boutique hotel brand, has won two advertising awards for its “Write Your Love Story” television advertising campaign for Little Palm Island Resort & Spa. The ad campaign won LPI Muse Creative Platinum Award, from MUSE Design Awards, and Platinum Hermes Award, at the 2024 Hermes Creative Awards, for its achievements in television advertising and design. These achievements within the advertising and creative industries underscore Noble House Hotels & Resorts and Little Palm Island Resort & Spa’s dedication to providing idyllic experiences for guests and travelers from all walks of life.
Inspired by classic Hollywood cinema while showcasing the remote island off of the Florida Keys, “Write Your Love Story” takes viewers on a personal escape filled with romance and tributes to iconic film leads of yesteryear. Within the blink of an eye, our protagonist is transformed into an elegant movie star and joined by her love interest at Little Palm Island, the only private island in the United States. That split second provides a full day of fantasy, as the couple explores the natural beauty of this unique destination.
In true Hollywood fashion, the campaign pays homage to the great celebrated directors and cinematographers of the past through stunning composition and exquisite styling. After a day of adventure on the island, the protagonist dons a pair of sunglasses, complete with the memories of this picturesque escape into paradise.
“We are honored by both of these award wins for the ‘Write Your Love Story’ campaign,” says Scott Colee, chief marketing officer for Noble House Hotels & Resorts. “From conceptualization to execution, our team’s vision for this campaign captures the essence and excitement of Little Palm Island Resort & Spa, a unique and singular destination. To be recognized by MUSE Design Awards and Hermes Creative Awards for this project is a testament to our team’s tireless work, as well as the magic of Little Palm Island itself.”
Little Palm Island Resort & Spa is the quintessential island paradise, requiring transport by boat or seaplane to experience the comfort of its 30 private thatched-roof oceanfront bungalow suites. Set in the Florida Keys but evoking a South Pacific island feel, Little Palm offers a true escape. Guests are invited to indulge in island isolation and luxury, where champagne is poured by mid-morning, the sea sparkles in the sun, and the only decision is whether to wake up for an early morning snorkel or to lounge in a hammock on the beach. It offers four acres of beach without distractions.
Established by the International Awards Associate (IAA) in 2015, MUSE Design Awards is an international design competition dedicated to recognizing excellent and original design work worldwide. With a mission to honor, celebrate, and elevate outstanding design innovators, the awards serve as a key stage for the top minds in design.
Hermes Creative Awards honors the messengers and creators of the information revolution, and evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.
