Loews Hotels & Co., operator of 25 hotels and resorts across the United States and Canada, has unveiled its Free Spirited by Loews program.
As one of the first hotel brands to embrace the growing trend of non-alcoholic beverages, Free Spirited by Loews Hotels will provide hotel bar programming for those who choose to drink less or not at all. With this program, Loews Hotels will showcase their respective, onsite mixology talent crafting drinks focusing on locally sourced ingredients and unique flavor combinations.
“At Loews Hotels, we recognize that our guests have varying preferences when it comes to beverage choices, and we are dedicated to providing an inclusive and elevated experience for all,” says Mark Weiss, senior vice president of food and beverage at Loews Hotels & Co. “Free Spirited by Loews Hotels underscores our commitment to innovation and guest-centricity, and we are looking forward to showcasing our properties’ mixology teams and their expertise.”
Beyond the bar, Free Spirited by Loews Hotels will integrate into catering and event planning, offering a curated selection of non-alcoholic beverages. Moreover, this program will be infused into brand-wide programming throughout the year, such as the brand’s annual Summerfest.
Low and no beverage offerings
Beverage selections will differ at each property, reflecting the availability of local suppliers, popular flavors in the region, and the creativity of the mixologists. Guests can expect uniquely delicious options across the brand portfolio.
Sample menu highlights include:
Low-alcohol beverages
Coronado Cobbler (Loews Coronado Bay Resort) – Amontillado sherry, lemon juice, Agave, Liquid Alchemist peach syrup, a dash of Angostura bitters, and mint sprig
Okiru Martini (Loews Miami Beach Hotel) – Soto Sake, Aplos Arise, lemon juice, cucumber, and honey water
No-alcohol beverages
Boulevard of Broken Dreams (Loews Philadelphia Hotel) – Barrel-Aged Boulevardier, Lyre’s Whiskey, Aperitif Rosso, and Italian Orange
Pineapple-Matcha-Jito (Live! by Loews – St. Louis) – House Pineapple + Tarragon Shrub, lime juice, honey syrup, matcha powder, and club soda
As an added touchpoint, Loews Hotels has seamlessly integrated these specialty libations into its standard cocktail menus, with each drink marked by an icon denoting its low or no alcohol content.
