PADUCAH, Ky. – The Paducah CVB has appointed Alyssa Phares as its new executive director.
In the summer of 2023, the Paducah CVB began a process to identify and hire its next executive director. The executive search firm, GovHR, was hired in January 2024 to assist the CVB board of directors with a nationwide search. The search resulted in 53 applications from across the nation. Board chair Glenn Denton described the pool of candidates as “impressive, diverse, and thought-provoking.” After further narrowing the applications, six candidates were identified for interviews and four candidates were interviewed.
“Today’s announcement brings our search to an end,” says Denton. “The board believes the search was well worth the effort and that we have found the right person to lead the Paducah CVB into the future.”
With a background in tourism including 10 years at Visit Cape in Cape Girardeau, Miss., and a track record of fostering community partnerships and destination development, Phares brings a wealth of experience and dedication to the role. In previous positions, she has effectively planned, coordinated, and implemented initiatives that enhanced community engagement and promoted regional collaboration. Notably, Phares has served on boards and industry organizations such as the Southeast Tourism Society and Show Me Missouri Sports.
Phares holds the certified destination management executive (CDME) designation from Destinations International, and also a Master’s Degree in Historic Preservation from Savannah College of Art & Design in Savannah, Ga.
“I am excited to join the talented team at the Paducah CVB and to contribute to the future of this vibrant community,” says Phares. “Paducah, situated at the heart of America’s inland waterways, is a unique river town where cultural heritage and creativity thrive. As a designated UNESCO Creative City, Paducah is becoming a must-visit destination for those seeking rich, authentic cultural experiences. I look forward to leveraging this prestigious designation to bolster our local economy and enhance our city’s appeal.”
With her appointment, Phares becomes the organization’s eighth executive director, following the late Mary Hammond’s 23-year tenure. Phares will begin her work with the CVB in July.
