KEY WEST, Fla.—Remington Hospitality has appointed Karen Roche Paulon, CMP, as area director of sales and marketing for its two Key West properties, Pier House Resort & Spa and La Concha Key West, Autograph Collection.
Paulon has more than 30 years of hospitality leadership experience at Marriott International, Hyatt, Margaritaville Vacation Club by Wyndham, and independent luxury resorts. After graduating from the University of Massachusetts Amherst with a bachelor’s degree in hospitality administration and management, Paulon began her hospitality career as a concierge with Marriott International and later advanced into senior sales and revenue management roles across New England and the U.S.
Virgin Islands. Most recently, she served as regional director of sales and marketing at Hersha Hospitality Management and OTO Development, where she led revenue growth initiatives, developed training programs, and managed client portfolios. She was previously recognized as Manager of the Quarter in Marriott International’s Northeastern region.
In her new role, Paulon will oversee sales and marketing operations for both of Remington Hospitality’s Key West properties, lead revenue strategies, generate new business, and support cross-collaboration among teams. Paulon will focus on dynamic pricing strategies and seasonal demand to maximize hotel performance, and will work with on-property teams to incorporate island storytelling into sales and marketing efforts to strengthen each hotel’s market position.
“I’m incredibly excited to step into this role and to work alongside the teams at two of the most iconic hotels in Key West,” Paulon says. “La Concha and Pier House each have such a distinct sense of place and history, and I look forward to building on that legacy while driving meaningful growth, elevating the guest experience, and positioning both properties for continued success in this vibrant market.”
The historic La Concha, located on Duval Street, is celebrating its 100th anniversary this year. Pier House Resort & Spa is a waterfront property with a private beach and marina access. Both hotels offer indoor and outdoor event spaces for meetings and celebrations.
