Game Changer: Sports Events Emerge as Key Business Segment for Destinations Industry
September 23, 2015
By Selena Chavis
In recent years, the potential of the sports events market has garnered notable attention from destination marketing groups, carving out a respectable, sustainable niche. While meetings and events are rebounding across the board following a few turbulent, lean years, the sports events industry has maintained a strong, steady presence, …