CHARLESTON, S.C. – The Charleston Place, located in the city’s historic district, has transitioned from a Belmond property to a locally owned and managed independent hotel.
Beemok Hospitality Group, a Charleston-based company with a growing portfolio of hotels, restaurants, and entertainment venues, recently acquired the property and will spearhead a multi-year phased transformation to reimagine nearly all aspects of the facility.
Throughout March, The Charleston Place will celebrate its next chapter with a series of activities and programming designed to bring the property’s new identity and branding to life.
Developed in conjunction with local branding agency SDCO Partners, the hotel’s new logo represents the bud of a giving tree, “serving as a source of light, growth, and connection, with branches that grow and embrace the city it calls home,” a media release states.
The Charleston Place has installed a large-scale sculpture of two hands cradling a life-size tree in the center of the grand lobby, promoting the hotel’s new “Open Hands, Open Heart” philosophy. Visitors are invited to write their favorite memories from the venue on paper leaves, which will then be hung on the tree to make it “bloom” throughout the month.
Additionally, The Charleston Place has partnered with floral design studio SYG Designs to transform the lobby and public spaces using numerous large plants and greenery to mark the changes at the property and signal the start of springtime in Charleston.
Following the success of the hotel’s holiday and Valentine’s Day activities, the team is planning new seasonal programming and installations throughout the year.
“We couldn’t be more excited to embark on this journey as a truly independent luxury hotel,” said Bob Megargle, managing director. “The Charleston Place has such a rich history, and we remain deeply committed to our community, guests, and team members. We aim to be the city’s living room, a source of light and inspiration for all who enter our doors.”
Long-term, The Charleston Place will undergo a $100+ million transformation which will see the redesign of the lobby, courtyards, guest rooms and suites, spa/wellness center, restaurants and bars, retail, meeting and event spaces, and pool. Property officials expect the hotel to remain open during the renovation, which will be completed in phases with an estimated start in early 2023.