Compass by Margaritaville focused on further expansion

An outside shot of the new Compass by Margaritaville in Naples, Fla.
Compass by Margaritaville continues its expansion with a recent opening in Naples, Fla. Other new hotels are planned in Beaufort, N.C., Pigeon Forge, Tenn., North Myrtle Beach, S.C., and Flagler Beach, Fla.

Following a recent opening in Naples, Fla., Margaritaville announces an expansion of the brand’s Compass by Margaritaville collection of boutique hotels.

The brand’s first conversion (formerly Staybridge Suites) and all-suite property with 119 suites in Naples features an outdoor pool experience, live entertainment, fire tables, multiple social gathering areas, a complimentary breakfast buffet, and 5 o’ Clock Somewhere Bar & Grill.

Future openings for the brand include:

Beaufort, N.C. (breaking ground in May 2024)

The 105-room hotel will be located in historic downtown Beaufort on Town Creek facing the Beaufort Yacht Basin. Guests can step off their boats and experience poolside 5 o’ Clock Somewhere Bar & Grill, Welcome Cabana, and Marina Store.

Pigeon Forge, Tenn. (opening in fall 2024)

In the heart of the Smoky Mountains, the 162-room hotel will feature an indoor and outdoor pool with a lazy river, plunge pool, terrace bar, fitness center, 5 o’Clock Somewhere Bar & Grill, and Provisions Grab & Go.

North Myrtle Beach, S.C. (breaking ground in 2024)

Featuring over 150 beachfront guest rooms, an indoor and outdoor pool experience, a fitness center, meeting space, 5 o’ Clock Somewhere Bar & Grill, Provisions Grab & Go, and a complimentary breakfast buffet.

Flagler Beach, Fla. (opening in early 2025)

The hotel will have 100 guest rooms, Salty Rim Restaurant with a rooftop bar, Provisions Grab & Go, an outdoor pool experience, and a fitness center.

“With 10 additional projects in the pipeline, the growth and expansion of Compass Hotels stands as a major milestone for Margaritaville, emphasizing our mission to create unique boutique hotels in compelling destinations—complemented by unparalleled guest service, comfort, and convenience,” says Rick Cunningham, senior vice president of development for Margaritaville. “Each new property in our diversified portfolio brings our core values to consumers in smaller leisure areas while taking steps forward in redefining the casual luxury market for travelers across the U.S.”

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