Greater Birmingham CVB appoints Dan Williams as president and CEO

A headshot of Dan Williams crossing his arms with an orange background.
Dan Williams is the new president and CEO of the Greater Birmingham CVB. He will officially start his role in June. Courtesy Experience Columbus via GBCVB

BIRMINGHAM, Ala.—The Greater Birmingham Convention and Visitors Bureau (GBCVB) appointed Dan Williams as president and CEO after a three-month national search. Williams will officially start in his role in June.

He joins GBCVB with more than 27 years of experience in the industry and a track record of successful destination branding, leading high-performance teams, and driving visitation. Currently, Williams serves as chief sales officer at Experience Columbus (Ga.), where he has led the organization’s convention sales and services teams since 2015. Prior to Experience Columbus, he served as vice president of sales at Destination Cleveland, helping drive significant gains in group business and citywide engagement.

As president and CEO of GVCVB, Williams will oversee all strategic operations, focusing on positioning Birmingham as a leading destination for leisure travel, meetings, conventions, and sporting events. He succeeds John Oros, who is retiring after leading the GBCVB since 2015.

“I am extremely excited for this new endeavor and honored to lead the tourism efforts for Birmingham and Jefferson County,” says Williams. “The momentum here is tangible, and I look forward to building on the outstanding foundation and impact that John and the GBCVB team have established.”

Williams is also an active member of Destinations International, the Professional Convention Management Association (PCMA), the American Society of Association Executives (ASAE), and the National Coalition of Black Meeting Planners (NCBMP).

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