Greater Miami CVB Announces Destination Growth Plans

Greater Miami CVBIn late October, the Greater Miami Convention & Visitors Bureau (GMCVB) unveiled details for the new Miami Beach Convention Center (MBCC), which is being reimagined as a state-of-the-art LEED certified facility with more than 500,000 square feet of exhibit space, a 60,000-square-foot mixed use ballroom and 81 new break-out rooms spanning 190,000 square feet.

The $615 million investment is expected to bring an additional $100 million per year to the destination’s economic impact and has already contributed to notable meeting bookings, including the American Health Information Management Association (AHIMA), International Association of Chiefs of Police and The Premier Association of Financial Professionals (MDRT), according to the GMCVB. In addition, a proposed headquarter hotel will provide meeting planners with an 800-room, Art Deco-inspired hotel directly linked to the renovated MBCC via Sky Bridge.

The GMCVB also announced record-breaking travel and tourism numbers, including a 5.4 percent increase in overnight visitors to Miami and the Beaches between September 2014 and August 2015. During that time, the destination welcomed 15.1 million overnight visitors, up from 14.2 million over the same period for the previous year, bringing the economic impact to $25.1 billion for the destination, up from $23.5 billion, a 7 percent increase.

“Miami is officially a luxury destination attracting global premium brands in airline, retail and hotel categories” said GMCVB Chairman Bruce Orosz. “With more than $5 billion in new development and investment projects coming to Miami and the Beaches in the next three years, it’s no surprise that the destination is a preferred location for the production industry as well as global entertainment and sporting events.”

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