MCLEAN, Va. – To address the ongoing dramatic shift in how people meet and celebrate, Hilton has introduced Hilton EventReady Hybrid Solutions.
The new suite of offerings, which will continue to evolve, directs event planners to Hilton’s hybrid-ready hotels while also providing them with planning resources—including an expanded Hilton EventReady Playbook and flexible customer offers.
At participating Hilton hotels, team members will have access to comprehensive employee training resources to build and strengthen their knowledge of hybrid events.
“Hilton has remained a leader in the meetings and events industry for more than 100 years by listening intently and innovating quickly to changing customer needs,” said Martin Rinck, Hilton’s executive vice president and chief brand officer. “Hilton EventReady Hybrid Solutions were born out of our continued commitment to excellence.”
Hilton EventReady Hybrid Solutions began rolling out globally in late December. Additionally, the expanded Hybrid Events chapter of the Hilton EventReady Playbook—which includes detailed case studies, pro tips, a glossary of hybrid event terms, and more—is now available and accessible to customers working with any hotel within the Hilton global portfolio.
Hilton’s hybrid-ready hotels have received baseline requirements that customers should expect when hosting a small hybrid event, which include:
- IT readiness: To be deemed ‘hybrid-ready,’ hotels must have a minimum amount of incremental and available bandwidth above and beyond the hotel’s average circuit utilization level. This requirement allows for seamless communication and connectivity for the hybrid experience within the hotel while providing easy access for virtual attendees
- Multi-site offering and express agreements: These incentives enable customers to book the in-person portion of their event at multiple hybrid-ready Hilton locations, creating a more efficient contract experience
- Expanded Playbook: While the EventReady Playbook is available globally, those looking for in-depth information on planning and executing small hybrid events can access the expanded Hybrid Events chapter, which will continue to evolve alongside customer needs.
As part of the Hilton EventReady Hybrid Solutions, Encore (formerly PSAV) is offering several event technology packages created for small hybrid events at participating hotels in
addition to Presentation Stages, a production-ready event solution equipped with critical broadcast technology and staging equipment that helps elevate event messaging and
engagement. Presentation Stages offer a prebuilt location to produce, record, and/or broadcast a high-quality online event that exceeds production values available from the typical home or office. The Hilton properties equipped with event technology will accommodate between two to six onsite presenters and up to 50 in-person attendees.
Presentation Stages are currently available to book at Southern properties such as Conrad Fort Lauderdale Beach, Hilton Atlanta, and Hilton Anatole.
This November, the American Association of Hip and Knee Surgeons (AAHKS) partnered with Hilton Anatole for the fifth consecutive year to host its annual meeting. The hybrid meeting drew 500 in-person attendees from 37 states as well as two countries in South America. Additionally, nearly 1,000 attendees tuned in virtually from their home or office.
“We’ve been at this facility for several years, and we’re very familiar with the layout of the hotel as well as the staff’s ability to deliver, so we had a lot of historic confidence and trust in Hilton. As we thought about hosting in 2020, their increased cleaning protocols and contract flexibility helped us make the decision that we could conduct a hybrid meeting this year and do it safely,” said AAHKS executive director Michael J. Zarski, JD.
“As attendees left the conference, the best feedback we received was that they felt safe. Many of the protocols both our team as well as the Hilton Anatole put in place mirrored the practices that these surgeons were seeing at their hospitals, where there are COVID-19 patients day in and day out,” Zarski added.