Hotel Florence joins Tapestry Collection by Hilton after major renovations

Hotel Florence in Florence, S.C. recently completed extensive interior upgrades and joined the Tapestry Collection by Hilton.
Hotel Florence in Florence, S.C. recently completed extensive interior upgrades and joined the Tapestry Collection by Hilton.

FLORENCE, S.C. – Hotel Florence in downtown Florence, S.C., has wrapped up its extensive interior renovations, joining the Tapestry Collection by Hilton brand.

Owned and operated by Raines since 2013, the property began the renovation process in October 2020.

Guests of the hotel can now experience extensive room improvements, including major bathroom upgrades, new furniture, fixtures, and equipment, new carpet and paint, updated artwork, and more. The property’s existing restaurant, Victors, also received an upgrade, including new seating, a bar renovation, and a new color scheme.

“After seven wonderful years in the Florence community, we are excited to complete this next step in our development of Hotel Florence and our investment in the downtown community,” said Grey Raines, managing partner of Raines. “Our new partnership with Hilton will reinvigorate Florence’s hospitality offerings and enable us to continue operating as the city’s premier hotel. We are excited to welcome our community and our guests to experience the updates at Hotel Florence.”

The hotel and restaurant have more than 2,900 square feet of meeting and event space that can host up to 250 people; audio and visual packages; complimentary Wi-Fi throughout the property; and catering capabilities.

The hotel also boasts The Spa at Hotel Florence for down time relaxation. The full-service spa is open to guests and outside visitors and features state-of-the-art individual treatment rooms, a couple’s massage room, and a serene relaxation area, as well as a selection of treatments for both men and women. Guests of the hotel can receive spa treatments from the comfort of their own room upon request.

Hotel Florence is led by Dylan Purvis, general manager, and Taylor Johnson, director of sales, both South Carolina natives.

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