Key Hotels & Resorts introduces new branding, Aruba acquisition

Key Management Group LLC has rebranded as Key Hotels & Resorts. The company also announced that La Cabana Beach Resort & Casino Aruba, an award-winning four-star property located on Eagle Beach, has joined its portfolio.
Key Management Group LLC has rebranded as Key Hotels & Resorts. The company also announced that La Cabana Beach Resort & Casino Aruba, an award-winning four-star property located on Eagle Beach, has joined its portfolio.

ARUBA – Key Management Group LLC has rebranded as Key Hotels & Resorts.

The company also announced one of country’s most prominent resorts, La Cabana Beach Resort & Casino Aruba, an award-winning four-star property located on Eagle Beach, has joined its portfolio.

Key Hotels & Resorts specializes in offering hotel development, management, marketing, and culinary solutions for independent, branded, boutique, and condo hotels worldwide.

According to John Laclé, managing director of Key Hotels & Resorts, the launch is supported by more than 20 years of experience operating resorts in the Caribbean in signature destinations, including Puerto Rico, The Bahamas, Grand Cayman, Aruba, Curacao, Belize, and Suriname.

“We think of ourselves as value-innovators in hospitality,” said Laclé. “We offer corporate-level hotel services coupled with powerful technology platforms to elevate top-line and bottom-line performance for independent hotels while reducing overhead expenses. In the wake of COVID-19, we believe our value-driven high-performance approach to hotel management and marketing will be in high demand.”

Laclé added the company is looking to partner with more independent hotels in south Florida and the Caribbean.

In response to the COVID-19 pandemic, Key Hotels & Resorts has introduced a set of hospitality and sanitation solutions for its managed properties, including automated check-in service, contactless payment options, digital directories, downloadable menus, and heightened deep cleaning standards, among other enhanced protocols.

La Cabana Resort & Casino Aruba overlooks Eagle Beach, acclaimed as one of the world’s most beautiful beaches. The 449-guestroom resort offers a variety of bars and restaurants from fine dining to a casual grill menus and ‘grab n’ go’ options. Guests can relax on the beach or beside the spectacular pool, equipped with a water slide and waterfalls.

“Aruba and La Cabana offer something for every guest, whether families, couples, adventurers, sports lovers or meeting attendees, and for every age and nationality,” said  Laclé.

Key Hotels & Resorts corporate headquarters is based in Hilversum Noord-Holland, The Netherlands, a suburb of Amsterdam. In the U.S., the new brand has offices and sales representation in Absecon, N.J.

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