ATLANTA, Ga. – Everyone has heard a patchwork of stories about in-person events that have taken place: Photos make the rounds on LinkedIn, colleagues share anecdotes, planners deliver case studies at industry events. But none of those things paints a complete picture.
That’s why, last November, event management company Meeting Expectations launched Meetings: Accomplished, a crowdsourced, web-based dashboard that delivers high-level information about in-person events. The dashboard includes filters for industry, event type, organization type, number of attendees, location, and month. To date, more than 130 events have been added to the system.
“This was a definitely a team effort, from concept to execution,” said Lisa Burton, Meeting Expectations senior vice president. “There were several things happening all at once: First, clients were curious if we knew of other companies or organizations that were considering or already having face-to-face meetings. In addition, each time we’d have a meeting with one of our hotel or CVB partners, they would mention meetings that were taking place. Naturally, we were very curious about the details… how many people, the industry, type of meetings, etc.
“When we couldn’t find a resource that allowed us to see this type of information in aggregate, and not just anecdotal, we decided to create it ourselves, and provide it as a resource for the industry.”
Once the team came up with the concept, the company’s vice president of technology created the initial backbone of the dashboard in a day. With input from the marketing and creative services departments, the team was ready to launch within just a few days. “This was done from A to Z at Meeting Expectations. We’re fortunate to have the full range of services needed in-house,” said Burton.
With confidentiality in mind, the site does not require the event name. While the submission form does include a contact name, it is not publicly shared and will not be used for marketing purposes, said Burton.
“We hope that those visiting the site appreciate the flexibility and the accessibility of the data,” she said. “We encourage people to visit the site often and share with all industry colleagues. This is a crowdsourced site, so the more people that visit and include their information, the more beneficial it will be for the industry.”