SPARTANBURG, S.C. – OTO Development has rebranded an oceanfront property along the North Carolina coast as Lumina on Wrightsville Beach, a Holiday Inn Resort.
OTO acquired the Holiday Inn Resort Wilmington E-Wrightsville Beach in December 2020 and completed its transition to Lumina on Wrightsville Beach in late June. The new name draws on the storied history of an iconic pavilion constructed in 1905 to showcase the wonder of electricity while beckoning people out to the beach.
Built by a utility company at the final stop of its electric trolley line, the three-story structure—housing a dance hall, bowling alley, movie theater, and promenade—literally glowed with more than a thousand incandescent lightbulbs. The original Lumina was so bright sailors navigated their ships by it, just as generations of beach-lovers navigated their social lives around it.
“This resort is designed to recapture the spirit of the beloved Lumina pavilion—a space lit with camaraderie and the bright promise of food, fun, and fellowship,” says Corry Oakes, CEO of OTO Development. “We’ve drawn on history, but now it’s all about creating new memories.”
The introduction of the rebranded hotel follows an extensive renovation comprising of a complete interior redesign–lobby, event space, food and beverage venues, and guest rooms have all been fully updated—plus major improvements to HVAC and mechanical systems. The renovation was concepted by design firm DLR Group with construction work completed by The Allied Group.
“This property makes the most of its ideal on-the-sand location,” Oakes says. “The seascape plays a pivotal role in the overall design scheme. Most guest rooms enjoy views of either the ocean or bay. The restaurant is on the water; expanded meeting space is on the water; even the fitness center boasts a view of the beach.”
At seven stories tall, Lumina on Wrightsville Beach comprises 184 rooms and suites, some redesigned with bunk beds to better accommodate families and all with storage cubbies to stow beach gear. The property offers three pools, two hot tubs, and direct beach access. A new hammock garden and event lawn are among the many upgrades to recreational spaces.
“There’s so much to do in Wrightsville Beach—National Geographic named this one of the top surfing destinations in the world, for example—but we’ve designed Lumina so that even if you never leave the resort, you’ll still have an amazing vacation,” Oakes says. “And you definitely don’t need to go anywhere else to enjoy the best food on the beach.”
General manager Brian Elliott leads Lumina’s executive team, which also includes Lisa Corley, director of sales; Alex Mathis, assistant general manager; Wes Berry, food and beverage director; William Roberts, executive chef; Kevin Hutson, chief engineer; Amanda Rochelle, guest services manager; and Elizabeth Kruczkowski, executive housekeeping manager.
