Primland in Blue Ridge Mountains reopens

Primland, a boutique resort located in the Blue Ridge Mountains, reopened in May after making substantial investments to prepare for guests during the COVID-19 pandemic.
Primland, a boutique resort located in the Blue Ridge Mountains, reopened in May after making substantial investments to prepare for guests during the COVID-19 pandemic.

MEADOWS OF DAN, Va. – Primland, a boutique resort located on 12,000 acres in the Blue Ridge Mountains, reopened in May after making substantial investments to prepare for guests during the COVID-19 pandemic.

“Our guests look forward to enjoying Primland again. We have prepared with safety in mind to welcome them back to exciting experiences in the Virginia Mountains,” said Primland vice-president Steve Helms.

The following protocols have been implemented by the facility:

  • Sanitizing stations are set up throughout the resort;
  • A sanitizing amenity packet is presented to each guest upon arrival with mask, gloves, and sanitizing spray or wipes;
  • Social distancing guidelines will be observed throughout the property, and all employees are required to wear masks and gloves when social distancing cannot be maintained;
  • Guests to provide a pre-screening form;
  • Temperature checks are available at request with infrared thermometers located throughout the property;
  • Valet service is temporarily suspended with self-parking available in the garage;
  • Day cleaning will occur upon request;
  • Remote controls, telephones, and switches in guestrooms are wrapped and sanitized prior to arrival; and
  • Primland’s food and beverage options are operated according to state guidelines

During the almost two months the resort was closed, $62,000 was raised for furloughed workers through the Primland Cares benefit auction.

Primland guests, clients, and friends had the opportunity to bid on a variety of items including spa getaways, lodging packages, private wine tasting, and exclusive golf sessions with PGA golfer Jay Haas.

“The coronavirus caused several Primland team members to need some assistance, and we wanted to give back,” Helms said.

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