Study: Meeting industry activity increased 334 percent over June 2021

ARLINGTON, Va. — The meeting and event industry continues its rebound from the pandemic, with June 2022 representing a 16.6 percent increase in activity over the previous month, according to the latest figures released by Knowland, a leading provider of data-as-a-service insights on meetings and events for hospitality. In a media release, Knowland reported its June 2022 meetings and events data show an increase of 334 percent over June 2021.

According to Knowland:

– The average attendees per event continues to outpace 2019. The average number of attendees per event for June 2022 was 117, compared to 59 in June 2021 and 89 in June 2019.

– The average space used per person was lower than 2019. The average space used in June 2022 was 3,073 square feet. Meetings in June 2021 averaged 2,509 square feet and 3,710 square feet in June 2019.

– Corporate meetings continue as the dominant segment. The corporate segment represents 62.2 percent of meeting and event business with technology, healthcare, and financial/banking taking the lead as the largest industry groups.

“June continued the growth we have seen in the past few months,” says Kristi White, Knowland’s chief product officer. “Typically, there is a minor decline in event volume from May to June. So, a 16.6 percent growth month-over-month illustrates the continuing strength of recovery for the U.S. Additionally, the biggest growth appeared in the Top 25 Markets and smaller markets outside the tier-one cities, which indicates growth is being seen all across the country and not just in the biggest metro areas.”

Knowland, based in Arlington, Va., says it developed the data by analyzing meetings and events data acquired through data collection and aggregation methods, including field reporting and automated methods of customer and non-customer data collection in primary, secondary, and tertiary markets, as well as from its historical database.

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