Tag Archives: event marketing

What’s new in event marketing and promotion strategies

April 8, 2026

As artificial intelligence (AI) and automation stand poised to unlock the potential of face-to-face gatherings, the attendee count is no longer the ultimate benchmark of event success. Just as in consumer products, meeting and event trends are being driven by strategic marketing and promotional campaigns. Whether it’s an association seeking to energize its member base or a brand trying to capture consumer and/or employee loyalty, savvy organizations are rolling out strategic campaigns aimed at long-term success.

Technology Trends That Will Drive Future Events

October 20, 2017

Today’s conventions and trade shows are not your fathers’ events. So much has changed, and event technology has been one of the most dominant change agents, driven mostly by the advent of metrics to measure trade show investment dollars.

Now, event technologies that were not available 20 …

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Opal Collection: Make Waves with Your Meeting
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Connection Counts: Strong relationships help planners and CVBs deliver meetings with lasting impact

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