What’s new in event marketing and promotion strategies
April 8, 2026
As artificial intelligence (AI) and automation stand poised to unlock the potential of face-to-face gatherings, the attendee count is no longer the ultimate benchmark of event success. Just as in consumer products, meeting and event trends are being driven by strategic marketing and promotional campaigns. Whether it’s an association seeking to energize its member base or a brand trying to capture consumer and/or employee loyalty, savvy organizations are rolling out strategic campaigns aimed at long-term success.
