The Hotel Zamora reopens as luxury property after renovation

A rooftop pool with white lounging chairs
The Hotel Zamora’s ground floor pool overlooks the Intercoastal Waterway. Courtesy Sherman Associates

ST. PETE BEACH, Fla.—A $7.5 million renovation has elevated The Hotel Zamora in St. Pete Beach, Fla., to a four-star luxury hotel. The renovation was completed by developer Sherman Associates; it was the company’s first completed project in Florida.

The Hotel Zamora features 64 updated Mediterranean-inspired guest rooms and suites, beginning at 550 square feet, all with a high-end purification system, spa shower, and Vitamin C-infused shower treatments. Amenities include a pool and pool bar, tanning deck, and gym. The revived rooftop offers panoramic views of the Gulf of Mexico, downtown St. Pete, and the Intracoastal Waterway.

“The Hotel Zamora has always been a landmark in St. Pete Beach,” says George Sherman, CEO of Sherman Associates. “Our vision for this renovation was to preserve its history while introducing modern touches that elevate luxury and comfort. Sherman Associates is committed to strengthening the community, driving economic growth, and enhancing the vibrant character of the area as we pursue new development opportunities.”

Located inside The Hotel Zamora, the newly opened Azura Coastal Kitchen & Bar (formerly known as Castille) blends local Florida ingredients with Mediterranean-inspired cooking. Guests can select indoor dining or outdoor seating on the terrace with views of the Intracoastal Waterway. The Azura Rooftop offers drinks and lounge seating with panoramic views.

“At Azura Coastal Kitchen & Bar, guests can look forward to a warm, personalized hospitality experience paired with Mediterranean-inspired cuisine that draws flavors from Italy, Greece, and Spain,” says Gilbert Bolivar, general manager of The Hotel Zamora. “Each dish is thoughtfully complemented by hand-crafted cocktails or selections from our curated specialty wine list, creating an authentic dining experience that is both welcoming and unforgettable.”
Guests can enjoy beach access and amenities, including a private marina, complimentary beach cruisers and kayaks, and beach chairs and umbrellas.

For meetings and events, The Hotel Zamora offers nearly 14,000 square feet of versatile meetings and events space in both indoor and outdoor settings.

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