LITTLE ROCK, Ark. – Little Rock Convention & Visitors Bureau (LRCVB) recently celebrated the “Spirit of Travel” May 4 to 9 during National Travel and Tourism Week (NTTW) by honoring the contributions and accomplishments of the city’s travel industry.
Tourism is Arkansas’s second leading industry, and Little Rock’s leisure and business travelers, along with meeting and convention attendees have a significant economic impact for the city and state.
According to the state’s Department of Parks, Heritage and Tourism’s most recent report, more than six million Little Rock visitors spent $1.8 billion annually, contributing to 25 percent of Arkansas’s total travel revenue, generating $108 million in overall tax revenue. Additionally, Little Rock tourism provided 13,650 jobs, accounting for 20 percent of the state’s travel-related employment.
NTTW was created by Congress in 1983 to underscore the economic power of travel in the U.S. Since in-person rallies and community events are not an option this year, LRCVB is engaging in other ways. The organization produced a video which pays tribute to the many faces of Little Rock’s hospitality industry, highlighting the local restaurants, attractions, lodging facilities, retail shops, and more.
According to LRCVB officials, the video is a message of unity, support, hope, and steadfastness. The tribute video can be watched here.
Additional events and activities throughout the week included:
- A Little Rock Mural Tour featuring local artwork throughout the city, which could be viewed online or in person; and
- Since red is the nation’s official tourism color, Little Rock was lit up during NTTW at multiple locations including President Clinton Park; Junction Bridge; Main Street downtown bridges; Big Dam and Two Rivers Park bridges; Simmons Bank (River Market District); Union Plaza Building; Robinson Center; and the Old State House Museum.
“There’s no doubt this has been an incredibly challenging time for our city and industry, but we see NTTW as an opportunity to remind our residents and visitors of the incredible spirit and resiliency of the travel industry and our workforce,” LRCVB President and CEO Gretchen Hall said. “It is only a matter of time before we all get moving again, and Little Rock and LRCVB will be more than ready to welcome travelers with open arms.”