AUSTIN, Texas – Trisha Tatro has been selected as the new director of the Austin Convention Center Department (ACCD) officially taking over the role at the beginning of the month.
Tatro has served as interim director since February 2020, when Mark Tester departed to head the Orange County Convention Center in Orlando, Fla. She has been assistant director since 2018 and a member of the ACCD’s executive team.
“Trisha has more than 19 years of experience within the ACCD,” said Rodney Gonzales, City of Austin assistant city manager, who announced the appointment. “For the past 16 months, Trisha has led the team through the industry’s most vulnerable time period with poise, resilience, and strength. She has successfully navigated and mitigated the COVID-19 impact on operations, our community, and our convention and hospitality industry.”
“I am honored to be selected and will work hard to support our community, clients, visitors, and the staff of the ACCD,” said Tatro, the first woman to serve as director of the department. “As we return to more events, I want to continue to showcase Austin, increase the leverage of our facilities, and continue the surge of innovative ideas and energy to current and future events.”
As interim director, Tatro directed the department’s efforts to update staff operations, support pandemic relief efforts (including shelter and food bank operations), and staff volunteer work. Both the Austin Convention Center and Palmer Events Center achieved GBAC STAR accreditation for cleaning and disinfection during this time.
As assistant director, Tatro managed the $74 million Capital Improvement Project budget for the Austin Convention Center Department. Other successful projects with Tatro serving as liaison include completing the walkways that now connect the Hilton and Fairmont Hotels to the convention center.
Tatro joined the department in 2002 as an intern while working on her Bachelor of Science in Sports Management from the University of Texas at Austin. Since then, she has served as an event coordinator, senior event coordinator, event coordinator supervisor, events services manager, and convention facility manager.