Universal Parks & Resorts to open a massive new resort in Frisco, Texas

Universal Parks & Resorts has announced plans for a new “one-of-a-kind” resort in Frisco, Texas. The company says the resort will specifically appeal to families with young children.
Universal Parks & Resorts has announced plans for a new “one-of-a-kind” resort in Frisco, Texas. The company says the resort will specifically appeal to families with young children.

FRISCO, Texas – Universal Parks & Resorts has announced plans for what it calls a “one-of-a-kind resort,” specifically designed for families with young children.

“The new park concept, set in a green landscape and featuring immersive themed lands, celebrates Universal’s iconic brand of entertainment, humor, and innovation and brings to life its beloved characters and stories in ways that will wow even the youngest theme park goers,” reads a news release on the planned resort in Frisco, Texas.

The proposed park will be designed to be more intimate and engaging for younger audiences and will be sized for a regional audience. The company states it “will be full of family-friendly attractions, interactive and playful shows, character meet and greets, unique merchandise, and fun food and beverage venues.”

Part of 97 acres of land recently purchased by the company, the proposed park also has plans for an adjacent themed hotel and room for expansion. The entire area is intended to have a completely different look, feel, and scale than Universal’s existing parks and appeal to a new audience for the brand.

Company officials say they selected Frisco, located in north Texas, due to the city’s growing population and ability to attract businesses to the area. The proposed new concept location is east of the Dallas North Tollway and north of Panther Creek Parkway.

“We are excited about the opportunity to partner with the City of Frisco and Mayor [Jeff] Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans,” says Page Thompson, president, new ventures, Universal Parks &Resorts. “We think north Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.”

“Frisco is one of the fastest growing cities in the U.S. and has been recognized as a great place to plant professional roots and raise a family,” says Cheney. “This new Universal concept will continue to enhance our tax base, expand employment opportunities, and bring even more fun to

Frisco benefiting our residents, businesses, and visitors.”

More details about the project, including an expected opening date, will be announced in the future.

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