JACKSONVILLE, Fla. – As Visit Jacksonville begins a new fiscal year, data from 2021 shows a promising outlook for attracting leisure and business travel to the area through 2022 and beyond.
Some of the highlights for Visit Jacksonville during the 2021 fiscal year include:
– Establishing the Group Giveback Rewards Program, incentivizing groups to book a meeting by December 31, 2021, with credit given towards the hotel bill based on the number of contracted hotel rooms;
– Launching free concierge services where Visit Jacksonville employees served as a hotel’s concierge for pre-scheduled times;
– Attracting 69 new events or meetings;
– Increasing year-over-year website traffic by 53 percent;
– 164,167 room nights booked at hotels throughout the city; and
– 7,000 new-user downloads of the Visit Jax app, a 35 percent increase over last year.
“It was a roller-coaster year for everyone,” said Michael Corrigan, president and CEO of Visit Jacksonville. “The hard work and dedication of the Visit Jacksonville staff, and especially the many tourism and hospitality partners across the city, is shown in these statistics, and all should be proud of what was accomplished.”
The new paragraph you sent looks good with small changes: According to Corrigan, throughout the past year, Visit Jacksonville focused on helping tourism and hospitality partners persevere through the pandemic while continuing to attract leisure and business travel to the area through numerous incentives and marketing initiatives. Visit Jacksonville offered businesses the opportunity to have a free 360-degree video of their facility created by one of its marketing partners; the videos can be used on Google, social media, and Visit Jacksonville’s website, as well as the business’ website. Additionally, the organization provided an incentive for groups booking multi-year contracts within the city, providing additional perks such as individual round-trip airport transfers, onsite registration assistance, and personalized name badges with lanyards. The organization also regularly hosted news media and social media influencers, inviting them to share things to see and do in the city.
As the 2022 fiscal year begins, Visit Jacksonville officials are aiming to surpass the accomplishments of the past year.
“Last fiscal year, we saw multiple months where hotel room occupancy surpassed where it was in 2018 and 2019, which were record-breaking years,” Corrigan said. “I feel confident tourism is back and will continue to thrive in Jacksonville.”